Privacy Policy
How he7777 Collects, Uses & Protects Your Data

1 Introduction

This Privacy Policy ("Policy") describes how he7777 ("he7777", "the Platform", "we", "us", "our") collects, processes, stores, shares and protects personal data relating to users ("you", "User", "Player") of the he7777 online gaming platform accessible at he7777.cam and any associated services, applications or features.

This Policy is incorporated by reference into the he7777 Terms & Conditions and forms part of the binding agreement between you and he7777. By registering an account, accessing the Platform or using any of its features, you acknowledge that you have read and understood this Policy and consent to the processing of your personal data as described herein.

If you do not agree with any part of this Policy, you must not use the he7777 platform. Continued use of the Platform following notification of any material changes to this Policy constitutes acceptance of those changes.

2 Definitions

For the purposes of this Policy, the following terms have the meanings set out below:

• "Personal Data" means any information that identifies or could reasonably be used to identify a natural person, directly or indirectly — including name, email address, device identifiers, IP address and financial account details.
• "Processing" means any operation performed on Personal Data, including collection, storage, use, disclosure, erasure or destruction.
• "Data Controller" means the entity that determines the purposes and means of processing Personal Data. For the purposes of this Policy, he7777 is the Data Controller.
• "Data Processor" means a third party that processes Personal Data on behalf of he7777 under a contractual instruction.
• "KYC" means Know Your Customer — the identity and document verification process carried out to confirm user identity, age and address.
• "AML" means Anti-Money Laundering — the compliance framework applied to detect and prevent financial crime.
• "Cookie" means a small text file placed on your device by the Platform to enable functionality, analytics and preference recall.
• "Account" means the registered user profile created by you on the he7777 platform.

3 Data Controller

he7777 acts as Data Controller with respect to Personal Data collected through the he7777 platform. The Platform operates under the licensing and regulatory framework of its applicable jurisdiction of incorporation. he7777 does not claim to be registered with, regulated by or endorsed by the Government of Pakistan, the Pakistan Telecommunication Authority, the State Bank of Pakistan or any Pakistani provincial authority.

All data protection inquiries, access requests and complaints may be directed to the he7777 support team using the contact details in Section 14 of this Policy.

4 Data We Collect

he7777 collects Personal Data through the following categories and sources:

4.1 Data You Provide Directly

• Registration information: full name, date of birth, email address, username and chosen password.
• Contact details: residential address, city (e.g. Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar) and country of residence.
• Identity verification documents submitted for KYC purposes: national identity card, passport, driver's licence, proof of address.
• Payment information: bank account details, mobile wallet references (used for context only — see payment disclaimer), and transaction records.
• Support communications: messages, emails and live chat transcripts submitted to the he7777 support team.
• Responsible gambling self-assessments and limit-setting choices made through the Account settings.

4.2 Data Collected Automatically

• Technical data: IP address, browser type, operating system, device model and screen resolution.
• Usage data: pages visited, features accessed, time spent on the Platform, bet history and game session logs.
• Cookie and tracking data: session identifiers, preference cookies, analytics identifiers and, where consented, advertising pixels.
• Geolocation data: country and approximate region derived from IP address for compliance and jurisdiction-detection purposes.

4.3 Data from Third Parties

• Identity verification providers: results of document checks and AML screening carried out by third-party KYC services.
• Payment processors: transaction confirmation, fraud signals and chargeback information.
• Fraud and risk intelligence providers: device fingerprinting data and behavioural risk scores.

5 Purposes & Lawful Basis for Processing

he7777 processes your Personal Data only where a lawful basis exists. The primary purposes and corresponding bases are as follows:

• Account creation and management — necessary for the performance of the contract between you and he7777.
• Identity verification (KYC) — necessary for compliance with legal and regulatory obligations and for the performance of the contract.
• Payment processing and financial transactions — necessary for the performance of the contract and for compliance with AML legal obligations.
• Fraud prevention and platform security — necessary for our legitimate interests in maintaining platform integrity and protecting our users.
• Responsible gambling monitoring and intervention — necessary for compliance with regulatory obligations and for our legitimate interests in player welfare.
• Customer support — necessary for the performance of the contract and our legitimate interests in maintaining user satisfaction.
• Platform analytics and improvement — based on our legitimate interests in developing and improving the Platform, subject to your right to object.
• Marketing communications — based on your explicit consent, which may be withdrawn at any time via Account settings or by contacting support.
• Legal and regulatory compliance — necessary for compliance with applicable law, court orders or regulatory directives.

6 Data Sharing & Disclosure

he7777 does not sell your Personal Data. We may share your data with the following categories of recipients only where necessary and under appropriate legal safeguards:

• KYC and identity verification providers: to verify your identity, age and address as required for account compliance.
• Payment processors and financial intermediaries: to facilitate deposits, withdrawals and fraud prevention. References to payment infrastructure such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are contextual only — these providers do not endorse or support this platform, and any data sharing with such entities is governed by their own privacy policies and applicable law.
• Fraud detection and cybersecurity providers: to protect the Platform and its users from fraudulent activity, account takeover and financial crime.
• Responsible gambling technology providers: to deliver self-exclusion, limit-setting and intervention tools on the Platform.
• Cloud hosting and infrastructure providers: to host Platform data under contractual data processing agreements.
• Regulatory and law enforcement authorities: where required by applicable law, court order, regulatory directive or to protect the rights and safety of users and third parties.
• Corporate successors: in the event of a merger, acquisition or asset sale, where Personal Data may be transferred as part of the business assets, subject to notification to affected users.

All third-party Data Processors engaged by he7777 are required to process Personal Data only in accordance with our instructions and applicable data protection obligations.

7 International Data Transfers

he7777 operates internationally and your Personal Data may be transferred to and processed in countries outside your country of residence, including countries that may not provide the same level of data protection as your home jurisdiction.

Where Personal Data is transferred internationally, he7777 applies appropriate safeguards to ensure an adequate level of protection, which may include contractual clauses, adequacy decisions and equivalent protections required by the laws of the jurisdiction in which the Platform is licensed.

If you are a user based in Pakistan, you acknowledge that your Personal Data will be processed outside Pakistan in jurisdictions where the Platform's servers and service providers operate.

8 Retention Periods

he7777 retains Personal Data for no longer than is necessary for the purposes for which it was collected, subject to legal, regulatory and contractual retention obligations. The following general retention principles apply:

• Active account data: Retained for the duration of your account relationship with he7777, plus a period thereafter as required by regulatory obligations.
• KYC and identity documents: Retained for a minimum of five (5) years following account closure or the last transaction, in accordance with standard AML compliance requirements. Applicable regulatory requirements may mandate a longer period.
• Transaction records: Retained for a minimum of five (5) years following the transaction date.
• Support communications: Retained for the duration of the account relationship and for a reasonable period thereafter for dispute resolution purposes.
• Marketing consent records: Retained until consent is withdrawn and for a reasonable period thereafter as evidence of the consent history.
• Technical and usage logs: Retained for a period proportionate to their purpose, typically ranging from 90 days to 24 months, after which they are deleted or anonymised.

Upon the expiry of applicable retention periods, Personal Data is securely deleted, destroyed or irreversibly anonymised.

9 Your Rights

Depending on the data protection laws applicable in your jurisdiction, you may have some or all of the following rights in respect of your Personal Data held by he7777. We will respond to all valid requests within a reasonable time frame.

• Right of Access: You may request a copy of the Personal Data we hold about you and information about how it is processed.
• Right to Rectification: You may request that inaccurate or incomplete Personal Data be corrected. Some corrections can be made directly through your Account settings.
• Right to Erasure: You may request deletion of your Personal Data where it is no longer necessary for the purposes collected, where you withdraw consent (where consent was the lawful basis) or where processing is unlawful. This right is subject to legal retention obligations — we cannot delete data we are legally required to retain.
• Right to Restriction: You may request that we restrict processing of your Personal Data in certain circumstances, for example while a rectification request is being verified.
• Right to Data Portability: Where processing is based on consent or contract and carried out by automated means, you may request receipt of your Personal Data in a structured, commonly used, machine-readable format.
• Right to Object: You may object to processing based on our legitimate interests, including direct marketing. We will comply unless we can demonstrate compelling legitimate grounds that override your interests.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing prior to withdrawal.

To exercise any of these rights, contact the he7777 support team as described in Section 14. We may need to verify your identity before processing your request.

10 Cookies & Tracking Technologies

he7777 uses cookies and similar tracking technologies to operate and improve the Platform. Cookies are small text files stored on your device that help the Platform remember your preferences, maintain your session and collect analytics data.

The following categories of cookies are used:

• Strictly Necessary Cookies: Required for the Platform to function. These cannot be disabled as they enable core features such as login sessions, security tokens and load balancing.
• Functional Cookies: Remember your preferences and settings (e.g. language, odds format, responsible gambling limit settings) to improve your experience across sessions.
• Analytics Cookies: Collect aggregated information about how users interact with the Platform to help us understand and improve usability. Analytics data is processed in anonymised or pseudonymised form where possible.
• Marketing Cookies: Used to deliver relevant promotional content where you have consented to receive marketing communications. These may include tracking pixels from third-party advertising networks.

You may manage cookie preferences through your browser settings. Disabling functional or analytics cookies may affect Platform performance. Strictly necessary cookies cannot be disabled through browser settings without disrupting the Platform's core functionality.

11 Minors & Age Verification

The he7777 platform is strictly restricted to adults aged 18 years or older, or the higher minimum age required by the applicable operator or licence jurisdiction. We do not knowingly collect Personal Data from persons under the applicable minimum age.

Age verification is conducted as part of the KYC process. Where we become aware that Personal Data has been collected from a user who does not meet the minimum age requirement, we will immediately suspend the account, void all associated wagers and initiate the secure deletion of the data, subject to any legal retention obligations with respect to KYC records.

If you believe that a minor has registered an account on the he7777 platform, please contact our support team immediately using the details in Section 14.

12 Security Measures

he7777 implements a range of technical and organisational measures to protect Personal Data against unauthorised access, disclosure, alteration or destruction. These include:

• SSL/TLS encryption for all data transmitted between your device and the Platform.
• Encryption of sensitive data at rest, including financial information and identity documents.
• Access controls ensuring that Personal Data is accessible only to personnel with a legitimate operational need.
• Regular security assessments and penetration testing of Platform infrastructure.
• Two-factor authentication available for user accounts.
• Incident response procedures for detecting, reporting and managing data security incidents.

While he7777 applies industry-standard security practices, no online platform can guarantee absolute security. You are responsible for maintaining the security of your own login credentials. If you suspect unauthorised access to your account, contact support immediately.

13 Changes to This Policy

he7777 reserves the right to update or amend this Privacy Policy at any time to reflect changes in applicable law, regulatory requirements, Platform features or our data processing practices. Where changes are material, we will provide reasonable notice — for example through a notice on the Platform, an email to your registered address or a banner notification.

The most current version of this Policy is always available at he7777.cam/privacy-policy. The date at the top of the Policy indicates when it was last updated. Continued use of the Platform following the effective date of any amendment constitutes your acceptance of the revised Policy.

If you do not agree with any changes, you should stop using the Platform and may request account closure in accordance with the Terms & Conditions.

14 Contact Us

For any questions, concerns or requests relating to this Privacy Policy or the processing of your Personal Data, please contact the he7777 Data Privacy team through the following channels:

• Live Chat: Available 24/7 on the he7777 platform. Recommended for account-specific and urgent data requests.
• Help Centre: Self-service articles covering account, data and privacy topics are available in the on-platform Help Centre.
• Email (plain text — not a link): [email protected]

When submitting a data subject rights request, please include your registered account username and a description of the right you wish to exercise. We may need to verify your identity before processing the request. We aim to respond to all valid requests within 30 calendar days. Complex requests may require additional time, in which case we will notify you of the extended timeline.